How to Be a Better Masseur in 2019
Do you want to become a better professional in the massage field? Do you want to improve your business? Do you want to earn better revenue? Here are a few points you can work on and you’ll certainly make your massage business thrive in 2019.
Study the science behind massage
While gaining experience by giving massages is one of the most important steps you can take, you must also do some theoretical work. Massage has various health benefits for the body and the mind and it can help with anxiety, depression, sleep and even things like injury and high blood pressure. A good masseur knows all about these benefits of massage and can share information with the customers and provide a completely custom-tailored massage experience. You might also want to get educated on different types of massage and the benefits they bring. From deep tissue to sports massage, there’s plenty of material to study and become a better masseur.
Become a specialist
Probably the most cost-effective tip on this list: become a specialist. Even though massage rates are dropping, this is the best time to make a change in a way you do business and further your career. What you want to do is find a niche, become very good at it and advertise yourself as a specialist in that area. This move will give you power over your business and give you more control over every session (usually, the client is the one who’s shaping a massage). Plus, if you become known as a specialist in a certain field, you can charge premium rates for your top-notch service.
In order to choose the best niche for you, try identifying which condition you’re best at eliminating. Maybe you have plenty of experience in facial massage, but for some reason can fix shoulder pain in a blink of an eye. Pursue what you’re truly talented at, master it and become the expert people seek out.
Create a welcoming space
While you certainly make an effort to welcome all people, it’s never a bad idea to reexamine your business and your customer relations. For instance, members of the LGBTQ+ community usually suffer stress levels two to four times higher than straight cis people. So, you as a masseur have a real opportunity to relieve some of that stress with your services and welcoming atmosphere—don’t add to it with being ignorant. Nurturing touch can help counteract the bias and discrimination faced by LGBTQ people.
While gay, lesbian and transgender people don’t usually require any kind of special treatment, they do face plenty of discrimination on a daily basis. So, get informed and willing to learn—what you don’t understand can cause unintentional discrimination and make both of you uncomfortable. Make sure your practice is confidential, respectful and accepting of all people no matter their sexuality, gender, race, nationality and body type.
Use best supplies
If you want to become a better masseur and improve your business, you must upgrade to better massage supplies. Luckily, today you can find excellent salon supplies online and get things delivered to your massage parlor. Everything from massage supplies (oils, lotions and massage beds) to other necessities for your business needs to be top-notch in order to provide clients with the best experience and skin care.
Ensure you have good marketing strategies
Concentrate especially on Internet marketing that’s exploding in recent years. One of the best things you can do for your business is ensuring your TripAdvisor page is filled with good reviews. This is key information for your clients when they start choosing their masseur. Make sure to include all your achievements, awards and certifications—it will give your business a more legit vibe.
Leave tips in 2018
This one might shock you, but just continue reading! While tips certainly make an impact, they don’t make a super drastic difference. The amount of income they bring is most likely not big enough that you can’t shift from them. Create a flat rate that will openly and clearly state the amount of money a client needs for your service and eliminate the awkwardness and math around tipping. Your clients will definitely appreciate your new rates and policies, especially those who love a fuss-free massage experience.
Don’t hesitate to learn more
No matter how experienced and learned in your field of expertise you are (or think you are), there are always new things to learn. The science of massage therapy changes every day and new techniques and research findings are constantly being discovered. The best you can do for your business is to stay up-to-date with new trends and research results and continue your education and improve your skills. Younger people especially want a masseur who’s educated and in-trend.
You’re never too good to learn new things about massage, no matter if it concerns new techniques, customer relations or massage supplies. So, follow these tips and your business will certainly blossom and attract plenty of new customers.
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