How to Be a Better Masseur in 2019

AdobeStock_182792311.jpg

How to Be a Better Masseur in 2019

Do you want to become a better professional in the massage field? Do you want to improve your business? Do you want to earn better revenue? Here are a few points you can work on and you’ll certainly make your massage business thrive in 2019.

Study the science behind massage

While gaining experience by giving massages is one of the most important steps you can take, you must also do some theoretical work. Massage has various health benefits for the body and the mind and it can help with anxiety, depression, sleep and even things like injury and high blood pressure. A good masseur knows all about these benefits of massage and can share information with the customers and provide a completely custom-tailored massage experience. You might also want to get educated on different types of massage and the benefits they bring. From deep tissue to sports massage, there’s plenty of material to study and become a better masseur.

Become a specialist

Probably the most cost-effective tip on this list: become a specialist. Even though massage rates are dropping, this is the best time to make a change in a way you do business and further your career. What you want to do is find a niche, become very good at it and advertise yourself as a specialist in that area. This move will give you power over your business and give you more control over every session (usually, the client is the one who’s shaping a massage). Plus, if you become known as a specialist in a certain field, you can charge premium rates for your top-notch service.

In order to choose the best niche for you, try identifying which condition you’re best at eliminating. Maybe you have plenty of experience in facial massage, but for some reason can fix shoulder pain in a blink of an eye. Pursue what you’re truly talented at, master it and become the expert people seek out.

Create a welcoming space

While you certainly make an effort to welcome all people, it’s never a bad idea to reexamine your business and your customer relations. For instance, members of the LGBTQ+ community usually suffer stress levels two to four times higher than straight cis people. So, you as a masseur have a real opportunity to relieve some of that stress with your services and welcoming atmosphere—don’t add to it with being ignorant. Nurturing touch can help counteract the bias and discrimination faced by LGBTQ people.

While gay, lesbian and transgender people don’t usually require any kind of special treatment, they do face plenty of discrimination on a daily basis. So, get informed and willing to learn—what you don’t understand can cause unintentional discrimination and make both of you uncomfortable. Make sure your practice is confidential, respectful and accepting of all people no matter their sexuality, gender, race, nationality and body type.

Use best supplies

If you want to become a better masseur and improve your business, you must upgrade to better massage supplies. Luckily, today you can find excellent salon supplies online and get things delivered to your massage parlor. Everything from massage supplies (oils, lotions and massage beds) to other necessities for your business needs to be top-notch in order to provide clients with the best experience and skin care.

Ensure you have good marketing strategies

Concentrate especially on Internet marketing that’s exploding in recent years. One of the best things you can do for your business is ensuring your TripAdvisor page is filled with good reviews. This is key information for your clients when they start choosing their masseur. Make sure to include all your achievements, awards and certifications—it will give your business a more legit vibe.

Leave tips in 2018

This one might shock you, but just continue reading! While tips certainly make an impact, they don’t make a super drastic difference. The amount of income they bring is most likely not big enough that you can’t shift from them. Create a flat rate that will openly and clearly state the amount of money a client needs for your service and eliminate the awkwardness and math around tipping. Your clients will definitely appreciate your new rates and policies, especially those who love a fuss-free massage experience.

Don’t hesitate to learn more

No matter how experienced and learned in your field of expertise you are (or think you are), there are always new things to learn. The science of massage therapy changes every day and new techniques and research findings are constantly being discovered. The best you can do for your business is to stay up-to-date with new trends and research results and continue your education and improve your skills. Younger people especially want a masseur who’s educated and in-trend.

You’re never too good to learn new things about massage, no matter if it concerns new techniques, customer relations or massage supplies. So, follow these tips and your business will certainly blossom and attract plenty of new customers.

Don’t forget to check out our latest Elite Male Massage Giveaway to WIN a free 90 min Therapeutic men's massage!

Peter is a health writer at Essential Men's Clinic blog. Follow Peter on Twitter for more tips.

Freelance therapeutic M2M men's massage

1224 4 .jpg
FREELANCE THERAPEUTIC M2M MEN'S MASSAGE
MELBOURNE, SYDNEY, BRISBANE, ADELAIDE & PERTH

Therapeutic men's massage services of outstanding quality to the metropolitan areas of Australia’s five leading cities Melbourne, Sydney, Brisbane, Adelaide, and Perth. 

My life as a freelance massage therapist has been a healing and cathartic journey. Discovering massage therapy helped me to truly understand freedom, and isn’t that what life’s all about? I started my freelance journey as a male massage therapist a few years ago, and I have never looked back. The possibilities are near endless. I have the freedom to work anywhere, providing I'm prepared to carry some oils and a table LOL. For me, this is the ideal career because I love to travel, and I'm not confined to one location. I don't have to relegate myself to working in health clinics or spas. There are a lot of people out there who are happy to hire a masseur independently. 

When it comes to the massage therapy industry, I have learned some important and valuable lessons over the last few years. The most important being customer service. From the very moment a client books an appointment with me up until I've completed the massage, I give the ultimate customer experience that encourages all my clients to want to return and pass the word along.

Flexibility is imperative even more so for freelance massage therapists. As a freelancer, I'm providing the convenience for my customers to receive a relaxing massage from the comfort of their home, hotel or workplace. I also provide therapeutic men's massage services from Australia’s premier 4 and 5-star hotels when I travel. I bring my massage table, oils, towels and soothing touch. My clients can schedule an appointment at a time that is convenient for them and receive my services accordingly. 

Providing the ultimate customer experience to my clients has ultimately resulted in a positive reputation about my men's massage services. Through flexibility, convenience, organisation, punctuality, and providing the ultimate experience, my massage business has flourished. The better prepared I am to give my clients the quality customer service they deserve; the better it is for my men's massage business. I  put my best foot forward on a daily basis, and I have happy customers with repeat business and referrals. 

View my Upcoming Travel Dates and Book Online. I could be in your city next ready to help you become relaxed, renewed and rejuvenated!